A new study by Shareaholic shows that Pinterest is the fastest growing site for traffic referrals, driving more than Google+, YouTube and LinkedIn combined.
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Despite a growing base of members, the search giant's social-networking effort is still in the minor leagues with users spending just 3.3 minutes per month on the site.
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Since so many smart people I know (almost all of them women) are talking about Pinterest, it's time to see what the hype is all about.