The retired boxer has acquired a "meaningful" stake in GToken, a Singapore-based mobile gaming company.
Elton John, Beck and Lady Gaga are among the famous faces promoting products at the tech trade show. Oh, and then there's Shaq on a Segway.
Shaquille O'Neal is not ashamed to be a geek and claims he pays "real money" for apps. He reveals that he can't wait for the iWatch and used to pester Steve Jobs for new products before they came out.
An interesting, if not bizarre, Twitter exchange between Shaquille O'Neal and Mark Cuban has led to speculation that Shaquille O'Neal wants to be traded to Dallas.