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Seems that some people may not be au fait with techspeak -- 77 percent, for example, may not know what SEO is. Isn't that a good thing?
"I perceived that Google would grant my site preferred placement--more algorithmic traffic--if I linked my Google Plus account to my web site and online publications," says Harvard professor Ben Edelman.
The professional network on Facebook moves into the open Internet with "about" pages for users.
A Wikipedia trustee and a Wikipedian In Residence have been editing the online encyclopedia on behalf of PR clients. Add the discovery of an SEO business run on the side, and this tempest is out of its teapot.
AnyClip has signed an agreement to make thousands of movies--including classics like "Casablanca"--searchable, creating an SEO-friendly video player.
Google comes up a bit short after looking at its own search engine optimization. As a result, it's made available a public version of the report for Webmasters to use on their own sites.
Company announces SearchSuccess tool, which is designed to maximize the performance of videos in search engine rankings.
Google recently updated its algorithm to take down Web sites that use SEO to game search results and up their ranking, but spam still dominates results.
How do you build something out of nothing on the Internet? For sites that are just getting off the ground, link exchanges--done properly--can be a simple way to build Google cred.