"I perceived that Google would grant my site preferred placement--more algorithmic traffic--if I linked my Google Plus account to my web site and online publications," says Harvard professor Ben Edelman.
The professional network on Facebook moves into the open Internet with "about" pages for users.
Google comes up a bit short after looking at its own search engine optimization. As a result, it's made available a public version of the report for Webmasters to use on their own sites.
Company announces SearchSuccess tool, which is designed to maximize the performance of videos in search engine rankings.
How do you build something out of nothing on the Internet? For sites that are just getting off the ground, link exchanges--done properly--can be a simple way to build Google cred.
The United Kingdom plans to coach moderate Islamic groups on how to manipulate Google rankings in the online fight against radicalization--or radical impressions--of the religion.
Tips on how to use SEO to make the most out of a recession for your business and Web site.
Host your PDFs online with Yudu.
Search marketing may present many opportunities for businesses to maximize their marketing efforts by reaching consumers closer to the point of purchase.
LinkedIn provides a powerful search marketing and networking tool that many professionals and businesses have yet to tap into or to maximize its potential. Learn three ways to get even more value out of your LinkedIn profile.