As part of a new charm offensive, the startup giant is hoping to attract more than 100,000 drivers from an unlikely place: AARP.
The famously youth-focused tech industry has written big checks recently to companies built around the problems of aging.
Record-level investments are flowing into food delivery startups.
Apple, extending its partnership with IBM, will also collaborate on apps to improve the wellness and connectivity of elderly people, starting in Japan.
In the Fine Brothers' latest "Elders React" video, seniors take Snapchat for a spin. "All that sexting, texting, nude photos -- politicians should get on to this thing," says one.
"Oh man! Destruction Derby!" Seniors have fun stealing and wrecking cars, shooting random people and running from the police as they play Grand Theft Auto V in this Fine Brothers video.
Silicon Valley investments in robot startups surge amid crowdfunding campaigns backing technologies that track increasingly intimate parts of people's lives.
The last White House Conference on Aging was in 2005, before iPhones and smartphone apps. Now tech-focused on seniors are getting tens of millions of dollars in funding from Silicon Valley investors. As CNET's Lexy Savvides shows us, seniors and their families now have more high-tech ways to help get the care and support they need.
The would-be automaker's path highlights the untested (and weird) waters of the new era in crowdfunding.
The media giant's focus on fledgling startups comes as US companies increasingly play the role of venture capitalists.