As part of a new charm offensive, the startup giant is hoping to attract more than 100,000 drivers from an unlikely place: AARP.
Chinese vendor Alcatel OneTouch wants to redefine the term so it doesn't just refer to premium products like Apple's iPhone.
The famously youth-focused tech industry has written big checks recently to companies built around the problems of aging.
Apple, extending its partnership with IBM, will also collaborate on apps to improve the wellness and connectivity of elderly people, starting in Japan.
In the Fine Brothers' latest "Elders React" video, seniors take Snapchat for a spin. "All that sexting, texting, nude photos -- politicians should get on to this thing," says one.
Record-level investments are flowing into food delivery startups.
"Oh man! Destruction Derby!" Seniors have fun stealing and wrecking cars, shooting random people and running from the police as they play Grand Theft Auto V in this Fine Brothers video.
The failure of the Fire Phone, which hit the market a year ago on Saturday, offers some lessons on what companies need to do -- and avoid -- when trying to create a successful smartphone.
Senior citizens make up a huge chunk of those who abstain, but income, education, location and ethnicity also are factors, according to Pew Research.
The Internet giant looks to the style and e-commerce site to try to jolt its advertising offerings.