Apple is counting on the $249 iPad Mini to draw you into its stores. But it's hoping you end up buying a $499 iPad Air instead.
Apple's tablet lineup has expanded from six configurations to more than 50 in four years. Has the product lineup become too complex?
The retail giant nudges down the price for Apple's two new tablets -- the iPad Air 2 and iPad Mini 3 -- while also cutting the cost of the iPad Mini original.
When asked whether supply will start to reach demand, Apple CEO Tim Cook says, "We're not even on the same planet."
On a call with analysts, Apple CEO explains why the company's smartphone is doing well but its tablet isn't.
Sales of iPhones may grow as high as 45 percent in the current quarter from a year ago, says Piper Jaffray analyst Gene Munster.
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The electronics giant is projecting stronger-than-expected sales this holiday even after delivering better-than-anticipated revenue in the September quarter. The only negative was another drop in iPad sales.
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Revenue growth dipped last quarter from a year ago partly because the Chinese government delayed approving the iPhone 6, but Apple inventory decisions played a role as well.