The social network for places is getting serious about making money by letting any of its locations pay to promote their businesses.
Social.com can manage social ad campaigns on Facebook and Twitter using real-time customer and social conversation data.
If it works as planned, the new program will let Twitter tap into a huge roster of new advertisers.
Twitter is testing a streamlined way for small and medium-sized firms to place ads on the microblogging service.
Company confirms pilot program that lets third-party sites sign up themselves for contextual ads from Microsoft. No word on when it'll be ready for a wide-scale launch.
The check-in social network launches self-serve ads, which let small businesses around the world pay to rank their profiles higher in user search results.
The social-networking giant is likely hoping the startup can help it better understand how to monetize the billions of tweets that run through its system every year.
With 500 unique categories, such as cereal buyers and frozen food buyers, the social network creates more ways for advertisers and agencies to specifically target users' online buying habits.
The professional networking site is now letting advertisers opt to use video ads to catch the attention of the site's 175 million users.
In an interview with CNBC, Dick Costolo says Twitter plans to stay an independent company and has no immediate plans to go public.