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First keynote speaker at SXSW festival, Seth Priebatsch of Google-backed SCVNGR, talks of changing the world by making everything more like a game. Could he use a dose of skepticism?
LevelUp skipped dog-and-pony-show antics for a far more practical strategy that is drumming up dollars instead of buzz at South by Southwest.
By using smartphone apps and QR codes, the startup hopes to get around the barriers that most companies face with doing in-store mobile payments.
Its Google Analytics product will be testing a new beta in partnership with eco-rewards company Recyclebank, as a means of testing the limits and promises of "gamification."
As interest in the start-up world has grown and the attendance at many annual conferences has swelled, this one has stayed static. But here's why that might be a good thing--if the conference organizers know how to handle it.
The IAC founder and chairman was a relatively cynical, curmudgeonly presence at the SXSW conference, which is better known for dreamy futurists and wacky big ideas.
The marketing software company has attracted some big names for its Series D funding round, including Salesforce, Google Ventures, and Sequoia Capital.
45 Minutes on IM: With her new book, the well-known game designer delves into the question of why life makes people unhappy and how games might well be the answer. She also tells CNET about her new start-up and the game that saved her life.
Facebook's single sign-on, announced today, will replace Facebook Connect to log you onto partner sites and services using your Facebook credentials.
From Green Stamps to Foursquare, game concepts and philosophies have been getting into economic and social apps for years. What's new in the field?