The company's marketing chief tells court that Apple suffered market damage after developing the iPhone because Samsung illegally copied its smartphone patents.
The head of marketing for Apple says Samsung beat out rivals such as Motorola and Nokia because the latter two companies didn't copy Apple as much.
The head of marketing for Apple says Samsung's infringing products caused customers to question Apple's design skills.
During the multimillion-dollar damages retrial versus Samsung, the marketing exec says nowadays "almost everyone" at Apple works on the device.
In an interview with a Chinese newspaper, Phil Schiller, Apple's senior vice president of worldwide marketing, purportedly says there's no truth in reports that Apple will make a cheaper iPhone.
Apple's design and engineering craving for thinner and lighter -- and the move to digital content delivery -- means the optical drive is now a lowly peripheral device.
Was Apple exec Phil Schiller correct in his charges against the Android tablet? More importantly, was it even fair to compare the two devices? Sometimes yes, and sometimes no.
Scuffing on the £529 black iPhone 5 is to be expected after just a few days, according to the Apple exec.
To pitch its case of originality in its trial with Samsung, Apple turned to marketing chief Phil Schiller to talk advertising and investment.
A report suggests that Apple's Phil Schiller sends a Twitter direct message to a reader of 9 To 5 Mac and says the white iPhone is definitely not thicker than the black one