Apple is counting on the $249 iPad Mini to draw you into its stores. But it's hoping you end up buying a $499 iPad Air instead.
Apple's tablet lineup has expanded from six configurations to more than 50 in four years. Has the product lineup become too complex?
The retail giant nudges down the price for Apple's two new tablets -- the iPad Air 2 and iPad Mini 3 -- while also cutting the cost of the iPad Mini original.
The company's marketing chief tells court that Apple suffered market damage after developing the iPhone because Samsung illegally copied its smartphone patents.
The head of marketing for Apple says Samsung beat out rivals such as Motorola and Nokia because the latter two companies didn't copy Apple as much.
The head of marketing for Apple says Samsung's infringing products caused customers to question Apple's design skills.
During the multimillion-dollar damages retrial versus Samsung, the marketing exec says nowadays "almost everyone" at Apple works on the device.
In an interview with a Chinese newspaper, Phil Schiller, Apple's senior vice president of worldwide marketing, purportedly says there's no truth in reports that Apple will make a cheaper iPhone.
This likely means that Apple is preparing its back-end technology to handle the preorder payload.
Apple's design and engineering craving for thinner and lighter -- and the move to digital content delivery -- means the optical drive is now a lowly peripheral device.