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A study by Sandvine suggested that football fans huddled around their TVs were online 15 percent less than usual during the big game.
Sandvine also reports that total Internet data usage across wired connections has more than doubled over the last year.
Netflix grabs nearly one-third of peak traffic, according to a report by Sandvine, with most of the traffic coming from gaming devices (and probably "Harry Potter" streaming parties).
The crash of HBO's popular app and Web portal follows tribulations for live streams of the Oscars a week earlier.
Netflix and YouTube together make up half of peak Internet traffic in North America while their main rivals barely register, a study says. At the same time, file sharing is a sliver of its former self.
With 32.3 percent of the market share, Netflix reigns the entertainment streaming world, but Amazon, Hulu, and YouTube still maintain their piece of the pie.
Google's massive video site tweaks its app for televisions to make it quicker to get to your subscribed channels and recommendations, rolling out the update to Xbox One first.
Austria, Switzerland, Belgium, and Luxembourg will also get the streaming service later this year, in the company's biggest push into mainland Europe.
When a court quashed the FCC's Net neutrality rules, Netflix became the bull's-eye for fears of higher fees from broadband providers, but it doesn't have to be that way.
Executive VP for the cable giant predicts move to a usage-based billing model, with a data cap of maybe 500GB.