Social.com can manage social ad campaigns on Facebook and Twitter using real-time customer and social conversation data.
For Salesforce, the Toyota partnership highlights how the company could use Saleforce Chatter to offer private label networks.
In a nine-year deal, the Salesforce.com and Oracle clouds -- including applications, platform, and infrastructure -- will be integrated.
Benioff: "Are you and your company going through a social revolution? It will denote who is successful and who will fail."
Which, of course, doesn't mean that CEO Marc Benioff wouldn't like to make life miserable for his rivals like Box and Asana.
The $689 million acquisition of the social media marketing platform is expected to bolster Salesforce's Marketing Cloud effort.
The business software-as-a-service distributor announces the test version of its Chatter platform, a socially oriented enterprise collaboration platform.
The company says that the transaction will be completed in the fiscal third quarter ended October 31, and will include both cash and Salesforce equity.
While the details of the Service Cloud seem a bit fuzzy, the main pitch here is that Salesforce.com is trying to link up social networking and customer service.
The mission will be to build new areas beyond CRM. Of course, Salesforce.com would be a fine subsidiary of an enterprise software giant like SAP or Oracle.