The San Francisco-headquartered company acknowledges that it got a big revenue boost this quarter thanks to its acquisition of ExactTarget.
Social.com can manage social ad campaigns on Facebook and Twitter using real-time customer and social conversation data.
Benioff: "Are you and your company going through a social revolution? It will denote who is successful and who will fail."
Which, of course, doesn't mean that CEO Marc Benioff wouldn't like to make life miserable for his rivals like Box and Asana.
The $689 million acquisition of the social media marketing platform is expected to bolster Salesforce's Marketing Cloud effort.
The company says that the transaction will be completed in the fiscal third quarter ended October 31, and will include both cash and Salesforce equity.
Cloud computing pioneer rumored to buy social media branding company for more than $800 million, All Things D reports.
An arbitration panel ruled against Salesforce.com, which was claiming rights for Forces.com.
While you can quibble about the fourth-quarter earnings outlook, Salesforce.com appears to be firing on all cylinders.
As tech reshapes San Francisco, Salesforce CEO Marc Benioff argues for a broader civic dialogue and says philanthropy offers a way to unite a city riven by increasing social discord.