Rolls-Royce has created Serenity, a one-of-a-kind Phantom with a made-to-order interior, hand-crafted to be the "ultimate luxury."
CNET sat down with Rolls-Royce CEO Torsten Mueller-Oetvoes to talk about expanding the brand's appeal to younger buyers, new models, and efficient drivetrains.
Under BMW, Rolls-Royce has created an exceptional luxury vehicle with the Phantom. For its first update, Rolls-Royce makes few stylistic changes, but updates the underlying technology significantly.
Rolls-Royce will expand its stable at the 2013 Geneva Motor Show with the announcement of the Wraith fastback coupe.
An armored Rolls-Royce Phantom with gold trim, valued at $8.1 million, is featured as a luxury item though Stuart Hughes.
We've gone hands-on with the gorgeous experimental electric Rolls Royce Phantom. Check out our photos of the environmentally friendly luxury car, and read up on the specs.
The most high-tech Rolls-Royce since FAB1 has hit the road, with a prototype of the Rolls-Royce 102EX Phantom Experimental Electric road tested for the first time.
Rolls Royce isn't reading from the same automotive hymn sheet as its rivals. It's ripped the pages out and scrawled its own tune as it readies its electric Phantom 102EX prototype.
Luxury car maker Rolls-Royce says it's developed its first electric-powered vehicle, which will be unveiled at the Geneva Motor Show.
CNET gets to drive the Rolls-Royce 102EX, an experimental electric vehicle based on the Phantom, at the 2011 Los Angeles Auto Show.