It's back to basics as the actor talks up HTC's new flagship smartphone.
The ads tease an upcoming rebrand of the struggling phone-firm, possibly changing its name to 'Hold This Cat'.
HTC is promising 'Big Things Ahead', in a new teaser video that hints Robert Downey Jr might be the one to unveil the One Max to the world.
HTC are reported to have signed Avengers and Sherlock Holmes star Robert Downey Jr as the face of their phones.
The Iron Man star has reportedly signed up for a two-year marketing run to promote HTC smartphones.
Peter Capaldi describes his twelfth Doctor as "funny, joyful, passionate, emphatic, and fearless" in the new series.
Marketing exec Benjamin Ho gives CNET his take on HTC's campaign with "Iron Man" star Robert Downey Jr. and discusses how HTC can apply pressure on Apple and Samsung.
The Official Loch Ness Monster Fan Club is positively giddy about an alleged 100-foot-long creature that is only visible on Apple Maps. Will Google immediately send its satellites to investigate?
The loss came during the HTC One's final quarter as the Taiwanese company's flagship smartphone.
When is Batman's Commissioner Gordon an upgrade over Iron Man? In HTC's latest series of ads, starring an intense Gary Oldman.