It's back to basics as the actor talks up HTC's new flagship smartphone.
The ads tease an upcoming rebrand of the struggling phone-firm, possibly changing its name to 'Hold This Cat'.
HTC is promising 'Big Things Ahead', in a new teaser video that hints Robert Downey Jr might be the one to unveil the One Max to the world.
HTC are reported to have signed Avengers and Sherlock Holmes star Robert Downey Jr as the face of their phones.
The Iron Man star has reportedly signed up for a two-year marketing run to promote HTC smartphones.
Marketing exec Benjamin Ho gives CNET his take on HTC's campaign with "Iron Man" star Robert Downey Jr. and discusses how HTC can apply pressure on Apple and Samsung.
The new spots will tap into the presence and creative input of Robert Downey Jr. and reportedly cost $1 billion.
Fresh from the success of "Iron Man 3," Robert Downey Jr. is reported to be stuffing $12 million into his metal trousers for holding up an HTC phone.
Robert Downey Jr is back in the Iron Man armour in Iron Man 3 -- and this time you can get a turn as ol' shell-head too.
HTC is planning its first wearable device this year alongside the HTC One's sequel.