According to AdAge, Twitter is trying to take on Facebook with a system meant to allow advertisers to target users who visit their sites with ads on Twitter
The information network is letting advertisers use browser cookie data and customer databases to retarget prospects with promoted tweets.
Looking to hone its advertising savvy, the Web giant acquires a startup with know-how on online ad targeting and retargeting.
commentary You won't be able to ignore ads on Facebook any longer, and that's going to thrill advertisers and Wall Street -- unless users are like me and hate it.
An analyst downgrades shares of Hewlett-Packard based on a likely push into tablets and smartphones. But HP doesn't really have a choice but to plunge into the post-PC era.
The rise of ads that follow users around the web is helping fuel the rise of subpar content--though maybe not for long.
Ads centered on location data seem like a no-brainer -- so long as members keep checking in.
The social network's latest attempt to goose revenue exposes an elephant in News Feed: advertisers are always watching.
MegaUpload makes money the same way many legitimate sites do--through search, social media, ad networks, and online payment processors.
Steve Jobs' latest Pixar moves; Shareware beta testers sought; more