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Twitter said to be prepping ad re-targeting exchange

According to AdAge, Twitter is trying to take on Facebook with a system meant to allow advertisers to target users who visit their sites with ads on Twitter

By May 30, 2013


Twitter buys TapCommerce to boost advertising abilities

The company's latest acquisition adds advertising retargeting technology.

By June 30, 2014


NASA retargets Atlantis launch for May 11

Launch of the shuttle Atlantis on a mission to service and upgrade the Hubble Space Telescope has been moved up one day to May 11.

By April 24, 2009


AOL snaps up advertising company Buysight

Looking to hone its advertising savvy, the Web giant acquires a startup with know-how on online ad targeting and retargeting.

By December 4, 2012


Twitter's 'tailored ads' know more about you

The information network is letting advertisers use browser cookie data and customer databases to retarget prospects with promoted tweets.

By July 3, 2013


HP and smartphones: A necessary risk?

An analyst downgrades shares of Hewlett-Packard based on a likely push into tablets and smartphones. But HP doesn't really have a choice but to plunge into the post-PC era.

By September 28, 2012


Has content become advertising for advertising?

The rise of ads that follow users around the web is helping fuel the rise of subpar content--though maybe not for long.

By October 25, 2011


In your face, Facebook style

commentary You won't be able to ignore ads on Facebook any longer, and that's going to thrill advertisers and Wall Street -- unless users are like me and hate it.

By March 30, 2013


Leaked doc shows Foursquare's big plans for your check-in data

Ads centered on location data seem like a no-brainer -- so long as members keep checking in.

By April 29, 2013


Facebook makes risky bet on News Feed ads that track you

The social network's latest attempt to goose revenue exposes an elephant in News Feed: advertisers are always watching.

By March 28, 2013