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According to AdAge, Twitter is trying to take on Facebook with a system meant to allow advertisers to target users who visit their sites with ads on Twitter
The update to Apple's mobile-advertising platform would allow marketers to "retarget" ads based on a user's behavior within different apps.
The company's latest acquisition adds advertising retargeting technology.
Turns out RadiumOne's fired CEO isn't the only employee with a spotty record, according to the US Secret Service.
The information network is letting advertisers use browser cookie data and customer databases to retarget prospects with promoted tweets.
Ads centered on location data seem like a no-brainer -- so long as members keep checking in.
commentary You won't be able to ignore ads on Facebook any longer, and that's going to thrill advertisers and Wall Street -- unless users are like me and hate it.
The social network's latest attempt to goose revenue exposes an elephant in News Feed: advertisers are always watching.
Looking to hone its advertising savvy, the Web giant acquires a startup with know-how on online ad targeting and retargeting.
An analyst downgrades shares of Hewlett-Packard based on a likely push into tablets and smartphones. But HP doesn't really have a choice but to plunge into the post-PC era.