Apple says it won't break out retail store and iPod sales anymore. And forget about detailed stats on the Apple Watch, due next year.
Apple is counting on the $249 iPad Mini to draw you into its stores. But it's hoping you end up buying a $499 iPad Air instead.
When asked whether supply will start to reach demand, Apple CEO Tim Cook says, "We're not even on the same planet."
Only around half of the 250 million iPhone 4S units and older models may be upgraded in the near term, leaving plenty of room for fiscal 2015 and 2016, says Morgan Stanley analyst Katy Huberty.
On a call with analysts, Apple CEO explains why the company's smartphone is doing well but its tablet isn't.
A new report pegs Apple gadget as the most exciting upcoming entrant in the wearable tech race. But getting consumers to purchase and continue wearing these gadgets will prove pivotal.
The new iPhones are out in the wild, but not everyone is taking the best care of the coveted new devices. Check out the latest torture test results.
The new Spotlight can dig up news, iTunes content, movie showtimes and even entries from Wikipedia.
The electronics giant is projecting stronger-than-expected sales this holiday even after delivering better-than-anticipated revenue in the September quarter. The only negative was another drop in iPad sales.
Presenting author information in search results wasn't as useful as Google had expected.