Walk-in customers won't be able to walk out with Apple's new smartwatch. But there will be pampering of those shopping for the 18-karat gold Edition gadget.
One e-commerce site allegedly accounts for 2.3 million reservations alone, according to Chinese media.
The reservations are reportedly spread across China's three major mobile carriers and various retailers, with the 64GB iPhone 6 and iPhone 6 Plus models proving the most popular.
Apple's new watch has some secrets and some quirks you may not know about. Here are the most interesting tidbits I've found over my time wearing one so far.
Experts believe controversial, political crowdfunding campaigns show no signs of slowing down.
The reviews site rolls out a new tool that lets customers book restaurant reservations directly from its website on mobile or desktop.
The free Apple Watch Basics workshop will kick off on April 24, the same day the watch itself officially launches.
In an effort to bring some bling to the sciences, a medical student plans to use biological images to make a line of striking fitness apparel.
You won't be able to line up outside an Apple Store and walk out with an Apple Watch on April 24 or even after the launch day. Instead, you have to reserve your desired device online.
The new MacBook, like the Apple Watch, may be in short supply in stores.