Customers in the US, UK and elsewhere will no longer be restricted to ordering the watch online.
A notification prompts Windows 7 and 8.1 users to reserve an upgrade to the new OS.
Walk-in customers won't be able to walk out with Apple's new smartwatch. But there will be pampering of those shopping for the 18-karat gold Edition gadget.
One e-commerce site allegedly accounts for 2.3 million reservations alone, according to Chinese media.
The reservations are reportedly spread across China's three major mobile carriers and various retailers, with the 64GB iPhone 6 and iPhone 6 Plus models proving the most popular.
GameSpot's Rob Handlery and Aaron Sampson have been playing the Star Wars Battlefront Beta all morning, and it's fair to say they have reservations about the depth of its gameplay.
Alwaleed bin Talal spends $50 million to become Twitter's second-biggest shareholder, despite his earlier reservations about Jack Dorsey being made full-time chief.
A Microsoft-connected car, reportedly in trial mode, would let you issue commands using the Cortana voice assistant.
Jeff Bezos is as nuts about space as he is about delivering you everything on Earth. His space company, Blue Origin, looks to be setting up a new space race with Elon Musk's SpaceX.
Civil liberties advocates welcome the change, but say the public will remain largely unaware if their information has been caught up in criminal investigations.