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Amazon squeaks past Apple as most reputable U.S. company

Among 60 major companies, Amazon grabbed the top spot for reputation, followed by Apple, Walt Disney, and Google.

By February 12, 2013


Did Samsung verdict hurt Apple's reputation?

In "Things that make you go hmmm?", an analysis of Apple's Facebook page suggests that even its own fans were critical of the company after the court case. Or were they?

By September 9, 2012


Apple's reputation untarnished by tax issue, study says

A story highlighting Apple's use of tax havens and loopholes has apparently left the company's reputation unscathed according to a new study.

By May 8, 2012


Brand yourself with a new online reputation

It's estimated that 75 percent of human resource departments are required to perform a Google search on job candidates before a hiring decision is made. If that's the case, do you know what turns up when your name is put into the search engine? Are the results accurate or favorable? A new, free service called Brand Yourself helps you change or alter what search engines like Google can dig up. CNET's Kara Tsuboi reports.

April 16, 2012


Apple dethrones Google as most reputable company

Reputation of Apple and Amazon rises while that of many corporations, especially banks, falls in the eyes of the U.S. public, survey finds.

By February 13, 2012


Google brand reputation tops all others in U.S.

The search giant bests Johnson & Johnson, among other notable firms. Apple secured the fifth spot in the Harris Interactive study, followed by Intel in sixth place.

By May 2, 2011


Microsoft Answers to rework look, reputation tools

Microsoft is giving its Answers tech support site an overhaul both in looks, and in terms of the system it has in place to rate the efforts of participating users.

By February 25, 2011


Symantec brings reputation security to the enterprise

At RSA Conference, company also outlines its plans to bring protective measures to the cloud to help businesses with consumer products.

By February 15, 2011


Privacy check, part three: Online reputation services

Companies scour the Web to discover sites on which you are mentioned, rate your reputation, and attempt to remove negative or otherwise unwanted personal information--sometimes.

By January 24, 2011


A primer on online reputation management

If you think Google has got you all wrong, there's a consultant who thinks he or she can set the search gods straight.

By January 20, 2011