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Brand yourself with a new online reputation

It's estimated that 75 percent of human resource departments are required to perform a Google search on job candidates before a hiring decision is made. If that's the case, do you know what turns up when your name is put into the search engine? Are the results accurate or favorable? A new, free service called Brand Yourself helps you change or alter what search engines like Google can dig up. CNET's Kara Tsuboi reports.

Apr. 16, 2012


Did Samsung verdict hurt Apple's reputation?

In "Things that make you go hmmm?", an analysis of Apple's Facebook page suggests that even its own fans were critical of the company after the court case. Or were they?

By Sep. 9, 2012


Apple's reputation untarnished by tax issue, study says

A story highlighting Apple's use of tax havens and loopholes has apparently left the company's reputation unscathed according to a new study.

By May. 8, 2012


A primer on online reputation management

If you think Google has got you all wrong, there's a consultant who thinks he or she can set the search gods straight.

By Jan. 20, 2011


Symantec brings reputation security to the enterprise

At RSA Conference, company also outlines its plans to bring protective measures to the cloud to help businesses with consumer products.

By Feb. 15, 2011


Google brand reputation tops all others in U.S.

The search giant bests Johnson & Johnson, among other notable firms. Apple secured the fifth spot in the Harris Interactive study, followed by Intel in sixth place.

By May. 2, 2011


Microsoft Answers to rework look, reputation tools

Microsoft is giving its Answers tech support site an overhaul both in looks, and in terms of the system it has in place to rate the efforts of participating users.

By Feb. 25, 2011


Privacy check, part three: Online reputation services

Companies scour the Web to discover sites on which you are mentioned, rate your reputation, and attempt to remove negative or otherwise unwanted personal information--sometimes.

By Jan. 24, 2011


DIY reputation management

Monitoring and managing your online reputation is quickly becoming a common business practice for all businesses. Here's a quick set of tips to get you up to speed.

By Sep. 12, 2007


Managing my online reputation

Considering the dangers of sock puppeting and biased blogging

By Jul. 24, 2007