It's estimated that 75 percent of human resource departments are required to perform a Google search on job candidates before a hiring decision is made. If that's the case, do you know what turns up when your name is put into the search engine? Are the results accurate or favorable? A new, free service called Brand Yourself helps you change or alter what search engines like Google can dig up. CNET's Kara Tsuboi reports.
In "Things that make you go hmmm?", an analysis of Apple's Facebook page suggests that even its own fans were critical of the company after the court case. Or were they?
A story highlighting Apple's use of tax havens and loopholes has apparently left the company's reputation unscathed according to a new study.
If you think Google has got you all wrong, there's a consultant who thinks he or she can set the search gods straight.
At RSA Conference, company also outlines its plans to bring protective measures to the cloud to help businesses with consumer products.
The search giant bests Johnson & Johnson, among other notable firms. Apple secured the fifth spot in the Harris Interactive study, followed by Intel in sixth place.
Microsoft is giving its Answers tech support site an overhaul both in looks, and in terms of the system it has in place to rate the efforts of participating users.
Companies scour the Web to discover sites on which you are mentioned, rate your reputation, and attempt to remove negative or otherwise unwanted personal information--sometimes.
Monitoring and managing your online reputation is quickly becoming a common business practice for all businesses. Here's a quick set of tips to get you up to speed.
Considering the dangers of sock puppeting and biased blogging