Speaking at the Cannes Advertising Festival with Apple's Jony Ive, U2's front man bemoans Apple's obsession with, well, itself.
An Oxford University researcher claims that, in time, deep-seated, extreme beliefs may be treated as a mental illness, rather than a product of free will.
Do you worship your iPhone? Then, perhaps you need something like this creation, which is more Gothic reliquary than dock.
British neuroscientists declare that the brain of an Apple disciple is not dissimilar to those who experience religious devotion.
Scientists reckon Apple directly works on the bits of our brains that deal with religion, according to Secrets of the Superbrands, a BBC programme investigating brands.
In settlement, search giant backs down on its advertising policy regarding abortion, Christian group says. It now enables "religious associations to place ads on abortion in a factual way."
Research published in the MIT Technology Review offers that there seems a direct link between increased use of the Internet and a decline in religious dedication.
In a mix-up involving alerts pushed to users of its app, BBC News also offers this observation: "Push sucks! Pull blows!"
Conan O'Brien is confident he understands all the new emoji characters. Perhaps he's over-confident.