Its Google Analytics product will be testing a new beta in partnership with eco-rewards company Recyclebank, as a means of testing the limits and promises of "gamification."
Recycling isn't normally considered a big money-maker, but a Philadelphia start-up gives customers points to encourage them to recycle--and its business model is catching on.
Making wind power at U.K. coal mines. Will Google's Dan Reicher be the next energy secretary? Taking the renewable energy industry's pulse in a downturn.
The consumer electronics and IT industries are trying to go green. But what constitutes a "greener gadget" is still a work in progress.