162 Results for

rebranding

Article

Microsoft gives Yahoo top billing in ad rebranding

It appears Microsoft is rebranding its search alliance as the "Yahoo Bing Network" and its adCenter advertising platform as "Bing Ads."

By Sep. 9, 2012

Article

HP spins off WebOS business, rebranding it as 'Gram'

The mobile OS group's fate has been in limbo since the company killed off its WebOS devices last year.

By Aug. 15, 2012

Article

Adios, Windows Azure. Hello, Microsoft Azure

Microsoft will rebrand its cloud platform from 'Windows Azure' to 'Microsoft Azure' as part of the company's push to emphasize its cross-platform services prowess.

By Mar. 24, 2014

Article

Goodbye Google TV, hello Android TV

Hoping to give its struggling television interface a boost, Google prepares to rebrand Google TV as Android TV, says a report.

By Oct. 10, 2013

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RadioShack to close 1,100 'underperforming' US stores

Not long ago, rumor was that the company was be planning to close just 500 outlets as it forges ahead with a 21st-century makeover.

By Mar. 4, 2014

Article

Microsoft ditches SkyDrive for OneDrive after BSkyB dispute

The sky isn't falling, but the SkyDrive name is. Nothing else changes about the cloud-based storage service, Microsoft says, just the branding.

By Jan. 27, 2014

Article

Intel kills off McAfee Security brand

Intel takes branding ownership of McAfee's computer security suite and severs founder John McAfee's name from the security software that has borne it for more than 20 years.

By Jan. 6, 2014

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Google TV redo might be tagged 'Nexus'

The anticipated Google TV relaunch could be named after a much more successful branch of Google products.

By Dec. 6, 2013

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Google ready to launch simplified Google TV dubbed 'Android TV'?

The company is getting ready to unveil an Apple TV-like set-top box that's "all about finding and enjoying content with the least amount of friction," according to a new report that quotes what it says are internal Google documents.

By Apr. 5, 2014

Article

EE shops closing months after rebrand, staff to be kept on

Phone network EE is axeing 78 Orange and T-Mobile shops -- less than three months after millions were spent on rebranding them.

By Jan. 17, 2013