It appears Microsoft is rebranding its search alliance as the "Yahoo Bing Network" and its adCenter advertising platform as "Bing Ads."
The mobile OS group's fate has been in limbo since the company killed off its WebOS devices last year.
Microsoft will rebrand its cloud platform from 'Windows Azure' to 'Microsoft Azure' as part of the company's push to emphasize its cross-platform services prowess.
Infiniti shows off its luxury sedan with a stretched wheelbase, setting it up for competition with Mercedes-Benz and Lexus.
Pricing not available
Hoping to give its struggling television interface a boost, Google prepares to rebrand Google TV as Android TV, says a report.
Not long ago, rumor was that the company was be planning to close just 500 outlets as it forges ahead with a 21st-century makeover.
The sky isn't falling, but the SkyDrive name is. Nothing else changes about the cloud-based storage service, Microsoft says, just the branding.
Intel takes branding ownership of McAfee's computer security suite and severs founder John McAfee's name from the security software that has borne it for more than 20 years.
The anticipated Google TV relaunch could be named after a much more successful branch of Google products.
The company is getting ready to unveil an Apple TV-like set-top box that's "all about finding and enjoying content with the least amount of friction," according to a new report that quotes what it says are internal Google documents.