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The new technology promises better resolution than other options, in addition to offering a brighter image for viewers looking to watch content in 3D on TVs or PCs.
All told, Regal will have 3,000 RealD-equipped 3D theaters when the new installation is completed.
At CES this week, the electronics and 3D specialist will demonstrate active-shutter based technology called RDZ that will work with existing passive 3D glasses.
A brand-new trailer for "The Hobbit: The Desolation of Smaug" debuts Tuesday and introduces some characters not seen in the first "Hobbit" flick.
RealD is off to a strong start supplying 3D glasses and projectors to movie theaters, but it faces real risks as well as opportunities.
The 3D display technology enlisted Sony, Panasonic, Toshiba, Samsung, and DirecTV for its push into the TV realm. But it's not the only 3D player.
The 3D TV era is just beginning, and RealD snags Samsung as a partner that will use its technology. Don't expect to lose the 3D glasses anytime soon, though.
Not everyone is in love with the 3D phenomenon. Sensitive viewers can slap on a set of special 2D Glasses and convert those pesky 3D movies back into 2D.
RealD and London's Royal Opera House will produce and film a production of "Madama Butterfly" for a 2012 release in RealD 3D-equipped theaters around the world.
There's nothing like a hundred Wayfarer-wearing zombies at a 3D movie to make you crave individuality. Marchon might just have the solution with a vast new line of 3D glasses.