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The social network will roll out Facebook Exchange, which allows targeted ads based on browser history, says Bloomberg.
Customers of Google's DoubleClick subsidiary will now be able to use Invite's "real-time bidding" technology to buy display ads on publisher sites.
Commerce One announced the public version of its Commerce One Collaborative Procurement application tool, which combines the company's online purchasing applications with real-time information exchange tools. The product will enable collaborative communication throughout the transaction process, including interactive order changes and management, as well as a means for suppliers to provide shipping and invoice details to the buyer. Collaborative Procurement also allows companies to monitor contractor time and expense costs, and manage bidding processes. Pricing for the product was not released.
With recently acquired Classifieds2000, Excite will feature real-time bidding for merchandise such as computers, toys, and collectibles.
GoTo.com has completed its first round of financing totaling more than $6 million. The search engine company allows Web sites to purchase placement within search results using a real-time bidding process. Primary investors in the round include Draper Fisher Jurvetson and idealab Capital Partners.