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Industry leaders say virtual and augmented reality applications will be as widespread as mobile phones, but not until some major hurdles are addressed.
CNET's Next Big Thing SuperSession is one of the most popular events at CES. In 2015, we're focusing on augmented reality, virtual reality and the amazing futures they will enable.
Don't let the biggest technology show of the year take you by surprise. CES 2015 starts right after the new year, and CNET will be there in force to show you every new device and technology.
Microsoft is inching closer to delivering the second version of its Kinect for Windows sensor, and is showing off what the final hardware will look like.
The Internet media giant hires Bob Lord from ad agency Publicis Groupe, but there's no hard feelings -- it also strikes a partnership with Publicis for live video and Web ads across multiple screens.
It's still early days, but the online retail giant is working up a ploy to take on everyone from Google to Yahoo, Facebook, and Walmart.
A survey performed by Added Value suggests the Samsung brand is now as inspiring as Apple in the U.S. One small caveat might be that Added Value is owned by WPP, which happens to be one of Samsung's ad agencies.
More companies embraced the close-range connectivity technology at the Consumer Electronics Show. How they're using NFC may surprise you.
Interactive NUads advertisements tied to the Kinect sensor will roll out in late spring, Microsoft tells CNET. But will all other Kinect apps be as privacy-sensitive?
Marketing agency Razorfish reportedly let it slip that it has been working on a pilot program with Facebook to deliver ads to mobile users. But both companies say it ain't so.