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The deal gives Salesforce technology to help it keep tabs on social media across properties such as Facebook, LinkedIn, Twitter, and YouTube.
Social.com can manage social ad campaigns on Facebook and Twitter using real-time customer and social conversation data.
The mirco-blogging site rolls out a certification program for the type of developers they want to see more of.
The $689 million acquisition of the social media marketing platform is expected to bolster Salesforce's Marketing Cloud effort.
The company says that the transaction will be completed in the fiscal third quarter ended October 31, and will include both cash and Salesforce equity.
The big guns of customer relationship management--Oracle and Salesforce.com--continue to vie for dominance through acquisitions.
We discuss the incredible success of the Old Spice YouTube campaign compared with Apple's top-down over-control of communication around the iPhone 4 antenna problems.
The reality show sensation's finale is on Thursday night, and MTV is tapping into the hard-core Twitter buzz surrounding its success.