New Radeon graphics cards for 4K and virtual reality, and a new push to capture high-end gamers from rivals Nvidia and Intel.
The sixth generation of the chip maker's processors will feature four processing cores and up to eight graphics cores.
New desktops in the Pavilion and Envy and lines cover everything from basic schoolwork to 4K video.
Dell's value laptop line has been spruced up with plenty of premium options.
The Chinese company has updated its line of laptops with new hardware and features, including Intel's fifth-generation Core i-series processors.
Using a custom rig that includes three projectors, this gamer has transformed his gaming space into a full-sized cockpit for Elite: Dangerous.
This imposingly named premium laptop line adds an Ultra HD screen for high-res PC gaming.
Apple boasts that its $2,499 iMac Retina 5K Display has a higher resolution that even Ultra HD televisions.
This ultra-high-end desktop replacement normally runs $400 more.
The GPU leader in the high-end gaming PC market has two new powerhouse components to sell ahead of the flurry of fall video game releases.