At CES 2014 in Las Vegas, Sharp unveils the Aquos 4K, Aquos Q, and what Sharp President John Herrington called a "game-changer" TV, the Aquos Quattron+, which has 10 million more subpixels than full HD. Sharp will release these TVs in a matter of weeks.
The Japanese TV maker is known for going big at the Consumer Electronics Show, and this year is all about the subpixels.
Up till now, Sharp had one 4K TV and a bunch of psuedo-4K models known as Quattron Plus. Now the company has announced a pair of new TVs with full-fledged 4K resolution.
The ailing electronics manufacturer raised more than $1 billion in a stock sale last year, but now its focus is on boosting profits.
Since they don't come with improved picture quality, the extra features of the Sharp LC-LE847U series aren't worth the extra money it demands.
Ultra high-def is all the rage at CES 2014, but does it even matter for normal humans?
The action kicked into high gear at CES today, with lots of companies taking the stage for formal press conferences and keynotes. We sort through the chaos so you don't have to.
Sadly, the stylish, Quattron-equipped Sharp LC-LE757U series doesn't offer a very good picture for the price.
Sharp continues its 2012 Quattron onslaught with four new models, in 60-inch and 70-inch versions, featuring its brightest Quattron panels with 3D and an ultra-slim aluminum design.
Sharp has announced the 70-inch LC-70UD1, which is the first Ultra HD screen to receive THX certification, but it won't come cheap.