The Korean company reported its seventh straight profit decline in the second quarter and will cut pricing for the Galaxy S6 to attract more buyers.
Warning that it faced a difficult market environment, the smartphone maker announces that it's "adjusting" the price of its flagship handsets.
Company reports that its smartphone division also had some trouble in the second quarter as unit shipments fell 3 percent year over year.
Also coming soon: Skylake, the code name for Intel's sixth-generation Core processor aimed at PCs, is slated to drop during the second half of 2015.
The smartphone giant expects second-quarter operating profit to decline 4 percent and miss analysts' expectations.
The PC maker recorded a net income of $100 million, beating analysts' expectations.
HTC says that its revenue was up 25 percent in the first quarter, but its forecasts are not encouraging.
Given Apple's guidance for the current quarter, Piper Jaffray analyst Gene Munster has boosted his prediction for iPhone sales.
Thanks to its "no device subsidy" model, AT&T says it lost fewer customers to rivals than it ever has in the first three months of the year.
The e-commerce pioneer's overall results hid the differing paths of eBay's two main businesses, with PayPal growing and eBay.com floundering.