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PubMatic helps publishers realize the full potential of their digital assets. Our first iPad application is an executive dashboard of reporting for...
What ad network should your site use? PubMatic swaps them in and out depending on which pays you more.
Overall, the cost to buy ads online stayed flat in June. The news, games, and social network categories slid, but entertainment sites fared better.
Research from data analysis firm PubMatic says that between March and April, online ad monetization rates dropped 23 percent across the Web.