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Purchase of ad tech company likely to automatically generate scrutiny from Washington before it can formally close.
What ad network should your site use? PubMatic swaps them in and out depending on which pays you more.
Overall, the cost to buy ads online stayed flat in June. The news, games, and social network categories slid, but entertainment sites fared better.
Research from data analysis firm PubMatic says that between March and April, online ad monetization rates dropped 23 percent across the Web.
That's a big reason behind of spate of old media-new media pairings in the last year. But is it a strategy that will be enough to restrain Google's growing appetite?
Here's a new advertising widget that pitches products from deep inside retail catalogs.