Narrow your search
The Internet media giant hires Bob Lord from ad agency Publicis Groupe, but there's no hard feelings -- it also strikes a partnership with Publicis for live video and Web ads across multiple screens.
Deal for Internet ad agency includes agreement to buy display and search advertising from Microsoft for five years.
Nescafe creates a limited-edition 3D-printed lid with an alarm clock that can only be switched off by opening the coffee jar.
The foundation is AOL's network of video partnerships with the likes of ESPN and Vogue and its focus on becoming a video-ad powerhouse.
The search giant planned to sell off its Performics group, and now it's found a buyer: French firm Publicis Groupe.
Call it branded entertainment, advertising-as-content, or just brand-vertising: Publicis Groupe, Droga5, and Digitas have joined forces to quietly launch a site where advertisers can air brand-specific programming.
The company, coming into its own as an ad-driven digital-media firm, plans its biggest takeover since Tim Armstrong assumed command: the $405 million purchase of video-ad marketplace Adap.tv.
It's a big deal -- a really big deal, according to a published report -- and one which undergirds the pitch the social media giant has been making to advertisers.
On Monday's podcast: a URL shortener goes offline. Also, in online news, check deposits, General Motors, and the British military. Plus, Microsoft charges for what had been free, and more.