The Internet media giant hires Bob Lord from ad agency Publicis Groupe, but there's no hard feelings -- it also strikes a partnership with Publicis for live video and Web ads across multiple screens.
Deal for Internet ad agency includes agreement to buy display and search advertising from Microsoft for five years.
The foundation is AOL's network of video partnerships with the likes of ESPN and Vogue and its focus on becoming a video-ad powerhouse.
The company, coming into its own as an ad-driven digital-media firm, plans its biggest takeover since Tim Armstrong assumed command: the $405 million purchase of video-ad marketplace Adap.tv.
It's a big deal -- a really big deal, according to a published report -- and one which undergirds the pitch the social media giant has been making to advertisers.
The search giant planned to sell off its Performics group, and now it's found a buyer: French firm Publicis Groupe.
On Monday's podcast: a URL shortener goes offline. Also, in online news, check deposits, General Motors, and the British military. Plus, Microsoft charges for what had been free, and more.
Google is establishing some "zones" in Best Buy and a few other outlets, buy it may end up being compelled to follow Apple and Microsoft with a chain of retail stores worldwide.
A series of advertisements offer a humorous take on gender stereotyping while offering an alternative use for wide-angle optics.
The tech titan is reportedly looking for a buyer for its Internet ad agency, which it acquired in 2007 as part of its $6 billion Aquantive takeover.