The Israel-based 3D-sensing company provides the technology that powers Microsoft's Kinect sensor.
Apple reportedly is keen on improving its mapping technology with PrimeSense, rather than going after motion technology.
The company behind the Kinect motion sensor now belongs to Apple in a deal reportedly valued in the vicinity of $345 million.
Apple has bought the company behind Kinect, the sensor technology in the motion-detecting add-on for the Microsoft Xbox.
The iPhone maker has reportedly offered $280 million to acquire Israel-based 3D-sensor company Primesense.
Apple is set to drop £185m on Kinect-style technology by buying the company behind Microsoft's arm-waving gaming.
Apple may be looking to acquire a unit of Renesas Electronics that makes LCD chips for mobile devices, according to a Nikkei report. The deal could be worth close to half a billion dollars.
How could these rivals ever become one? Analyst Keith Fitz-Gerald envisions the two companies coming together in the next 5 to 10 years.
At CES 2013, PrimeSense showed off its tiny 3D sensor, Capri, which should soon come embedded in mobile devices.
The company has to ditch age-old business plans and ideas to remain competitive, Chairman Lee Kun-hee says.