Now that you don't have to bid for airfares and hotel rooms anymore, what can you do with William Shatner? You give him progeny. A clever, attractive progeny.
We last saw him going over a bridge with a bus. His body was never found. And yet somehow William Shatner has negotiated his way back to life for Priceline.
The online travel booking site agrees to buy rival Kayak for $1.8 billion.
A new Priceline ad sends its Negotiator over a cliff, presumably never to return. The company says it might run the spot in the Super Bowl.
A reference to IP technology was mistakenly spelled out during the editing process as Internet Protocol. In this reference, it stands for intellectual property.
Fifteen new lawsuits filed by Priceline.com founder Walker Digital take aim at companies like Apple, Microsoft, Google, Amazon, and Facebook for infringing on its portfolio of patents.
Travel site has ended relationship with Affinion, one of the marketing firms accused of misleading consumers into signing up for monthly fees.
Priceline decides to use Vine to mock the Super Bowl ads. And it's quite amusing.
With a new feature called "Look Ahead," the 3-year-old app gives the more cautious traveler confidence to book on a whim.
U.S. consumers spent $103 billion last year booking travel online, ComScore reports, with Southwest Airlines taking the top airline spot.