6 Results for

preroll

Article

For digital video to live, the 30-second pre-roll ad must die

The 30-second pre-roll is the blink tag of our era. It's the ad format that drives users crazy, and it's just not right for Web or mobile. Here's how to fix video advertising and make online video profitable for everyone.

By April 23, 2012

Video

A listener reports that NFL.com subjected him to a 75-second pre-roll ad. Not funny, NFL.

A listener reports that NFL.com subjected him to a 75-second pre-roll ad. Not funny, NFL. In the news today, the FCC proposes codifying Net neutrality rules, and much as we'd love to leave it to the market and the telcos, well, we just don't trust the telcos. Rules, FTW! Unless it's rules on selling energy-hog TVs. Those aren't cool.

By September 21, 2009

Article

BOL 1067: Pre-roll is the new Rick Roll

A listener reports that NFL.com subjected him to a 75-second pre-roll ad. Not funny, NFL. In the news today, the FCC proposes codifying Net neutrality rules, and much as we'd love to leave it to the market and the telcos, well, we just don't trust the tel

By September 21, 2009

Article

Report: YouTube ready to run preroll and postroll ads

Google has spent nearly two years trying to figure out the ad model for YouTube. According to a report in the Wall Street Journal, the company is planning on a traditional approach: preroll and postroll ads.

By July 8, 2008

Article

NBC knows mixing ads into Web shows is risky

Online video viewers don't like preroll ads, so NBC is experimenting with incorporating advertising into the shows themselves. Will audiences feel manipulated?

By April 21, 2008

Article

Time is ticking for new Microsoft ads

At Microsoft's Web sites 'preroll' video ads will appear at three-minute intervals.

By September 26, 2007