The Simply Prepaid plan puts T-Mobile in direct competition with its own prepaid arm, MetroPCS, which may actually still provide a better value for some.
Mobile World Congress 2015
The shared data plan, initially available to only four smartphones in Virgin's lineup, will allow individuals to customize on the fly how much data each member users.
Big Red's latest move gives prepaid subscribers more wiggle room for data consumption.
After surpassing Sprint, Verizon, and AT&T for prepaid customers, T-Mobile CEO John Legere says, "I predict we'll overtake Sprint in total customers by the end of this year."
Virgin Mobile Custom, exclusively available at Walmart, lets users tweak on the fly how much data and how many voice minutes and text messages they want to use.
T-Mobile's ZTE ZMax may have a big 5.7-inch touchscreen, but its off-contract price is affordably small.
Sprint Prepaid, which launched earlier this year, now has three plans and all include data. But the service is only available on select phones.
Sprint’s prepaid arm faces increasing pressure from a resurgent MetroPCS and an AT&T-backed Leap Wireless.
Verizon finally sweetens its prepaid rate plans with a dose of LTE.
The wallet-friendly Optimus L90 features Android 4.4.2 and a backside coating that protects itself against scratches.