Facing increasing competition, US Cellular is the latest wireless provider to offer up discounted prepaid rate plans.
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Big Red's latest move gives prepaid subscribers more wiggle room for data consumption.
The shared data plan, initially available to only four smartphones in Virgin's lineup, will allow individuals to customize on the fly how much data each member users.
The Simply Prepaid plan puts T-Mobile in direct competition with its own prepaid arm, MetroPCS, which may actually still provide a better value for some.
Samsung's 2013 flagship still flies high today. And you can get no-contract monthly service for $45.
T-Mobile's ZTE ZMax may have a big 5.7-inch touchscreen, but its off-contract price is affordably small.
Sprint Prepaid, which launched earlier this year, now has three plans and all include data. But the service is only available on select phones.
Without fanfare, Big Red re-purposes the Motorola smartphone for its no-contract crowd.
After surpassing Sprint, Verizon, and AT&T for prepaid customers, T-Mobile CEO John Legere says, "I predict we'll overtake Sprint in total customers by the end of this year."
Virgin Mobile Custom, exclusively available at Walmart, lets users tweak on the fly how much data and how many voice minutes and text messages they want to use.