Photographer Justin Poulson promotes his services using a realistic-looking thumb-shaped USB drive made from a mold of his own digit.
The software and server company says Intel itself maintains that the server chip family is "nearing the end of its life," though Intel and Hewlett-Packard say Oracle is dead wrong.
At San Francisco conference, chipmaker is offering a peek at the processor code-named Poulson, whose improvements include better power management.
As the processor underpinning Hewlett-Packard's Integrity line, Itanium remains an important component that can't be easily replaced.
Chipmaker delays a high-end server processor originally expected as long ago as 2007.
Everyone's favorite whipping boy, Intel's Itanium server processor, is still on the road map well into the next decade.