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Its pitch to consumers pays off with a gain of 1.2 million customers to hold T-Mobile at bay. Still, Sprint's aggressive promotions have also brought mounting losses.
The carrier's new "Never Settle" promotion will give Verizon customers a free phone to play with for 14 days and then pay Verizon's early termination fee for customers who switch over permanently.
The Uncarrier march continues to pick up steam, but the growth is coming at a cost as the wireless carrier posts another loss because of its aggressive promotions.
The largest US carrier remained vulnerable to competitors' pitches in the first quarter of 2015, but it did manage to slow the number of customers jumping ship.
Thanks to its "no device subsidy" model, AT&T says it lost fewer customers to rivals than it ever has in the first three months of the year.
Electronics retailer Dick Smith has launched post-paid mobile plans via Think Mobile.
Letting you roll over the data you don't use by the end of the month, the carrier's Data Stash program will be available to Simple Choice prepaid customers.
AT&T's comments suggest the telecommunications giant may be less willing to dole out promotions and discounts to win over bargain hunters.
The "Uncarrier" sends out invites to an event in New York, but it plays the tease and doesn't provide any details.
Don't look for Google to run a large-scale network. Instead it's teaming up with wireless carriers, as it does with hardware makers for Nexus devices.