Lyft's quirky car ornament had made it the most recognized ride-sharing service in the industry. Lyft's President John Zimmer talks to CNET about the power of the stache.
Marketing exec Benjamin Ho gives CNET his take on HTC's campaign with "Iron Man" star Robert Downey Jr. and discusses how HTC can apply pressure on Apple and Samsung.
Samsung spent $401 million to promote its products in the U.S. last year, compared with $333 million spent by Apple.
Apple marketing chief Phil Schiller takes to Twitter to take a not so subtle jab at the security of Google's Android platform.
Vacation rentals site HomeAway, which has a birdhouse logo, says Airbnb's whimsical birdhouse campaign will confuse consumers.
When the legendary Silicon Valley marketing guru Regis McKenna presented his ideas to Steve Jobs, it included something very prescient.
At Social Media Marketing World, they sing a song. It's called "Let's Get Social." It may not be good for society.
Looking to broaden and monetize its mobile audience, the Internet giant acquires a platform that lets users jump between apps on their smartphones.
The companies reportedly have signed an agreement to promote Xbox One on network videos, but questions abound over their tactics.
While the social network collected more than $4 billion in ad revenue last year, the research firm says that doesn't mean Facebook advertising actually works.