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The iPhone 5 edges out the 5S as the most widely used model, according to mobile analytics firm Localytics. But let's see what happens when the iPhone 6 arrives.
The figures suggest a cheaper iPhone is working wonders for Apple's popularity in the UK.
A healthy percentage of smartphone buyers still see an iPhone 5S in their future, but few are eyeing the iPhone 5C, says analyst Gene Munster.
Apple's mobile devices accounted for 18 percent of all grand larcenies in the Big Apple last year, says The Wall Street Journal.
The new colors of the iPhone 5S and 5C are the least popular among early buyers, according to Consumer Intelligence Research Partners.
The iPhone 5S is still king, but the colourful 5C phone may be starting to gain a little traction, according to fresh analysts' info.
90 per cent of iPhone buyers are seduced by the iPhone 4S -- despite the fact it's so similar to the previous, cheaper model.
CEO Randall Stephenson tells analyst conference that a lot of people may be willing to go outside their upgrade cycle to get the new device.
One shade of Apple's new colorful and less expensive iPhone already seems to be more popular than others.
Flickr highlights summer trends gleaned from its 7.2 billion uploaded photos, and the iPhone 4 is the most used camera -- again.