The company that first brought the public instant film photography has a low-cost action camera that's about capturing everyday moments, not extreme experiences.
No, it's not a GoPro, but if you're just after a good general-purpose action cam, the XS100i is worth a look.
It captures HD video and shoots photos and the whole thing fits inside the palm of your hand.
The eye-catching Polaroid Cube is an inexpensive 1080p action cam with video quality that takes a backseat to design.
Polaroid has unveiled three new action cameras at CES, including an adorable 35-millimetre mountable cube that embodies the spirit of the brand's retro styling.
The 14-megapixel camera has built-in Wi-Fi and an instant printer so you can show off your photos as soon as you take them.
As long as you respect its limitations and keep the camera steady, the Polaroid XS100i is a good easy-to-use budget-friendly option for dabbling in hands-free video.
From snapshots that fade into view while they "develop" to a wide selection of borders and effects, this 99-cent app offers a lot of nostalgic fun.
Polaroid announces it will turn the Socialmatic concept camera into a real product in 2014, so your social-media images can also be instant prints in the real world.
The way we talk on phones may change with new messaging apps, half of Apple mobile devices upgraded to iOS 8, and Polaroid Cube takes a different approach to video capture.