Kristian Segerstrale, who was executive vice president of Digital at Electronic Arts, remains tight-lipped on his plans for the future.
Creative monetization will drive revenues for game providers. Dependence on advertising revenue is a no-win situation.
Electronic Arts makes some serious waves in the social gaming by acquiring Playfish for $275 million in cash and $25 million in equity.
Maker of games for social networks gets significant B round from Accel Partners and Index Ventures.
The last of the big social gaming companies to sign such an agreement, Playfish's games will be exclusively using Facebook Credits as an e-commerce system for the next five years.
Business models for free-to-play and casual games are evolving just as things have changed in the enterprise. The trick is to make money and keep users engaged.
Madden NRL Superstars lets players create a fantasy football team and compete against others on Facebook. If you want to win, though, be ready to cough up cash.
The company behind Bejeweled and Plants vs. Zombies is being sold for $1 billion, but the buyer is unknown, according to a TechCrunch report.
Playfish's $300 million sale to Electronic Arts seems to spell good news for other makers of social-network games, but this is a fast-growing and messy niche filled with one plot twist after another.
Electronic Arts will pay $650 million for the maker of popular games like Plants vs. Zombies and Bejeweled. PopCap will also get $100 million in stock, as well as multi-year earnouts.