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playfish

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How Electronic Arts stopped being the worst company in America

After being named the worst company in America two years in a row, current and former executives, employees and partners tell us how EA redeemed itself.

By June 2, 2015

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Playfish co-founder leaves EA to go back to startups

Kristian Segerstrale, who was executive vice president of Digital at Electronic Arts, remains tight-lipped on his plans for the future.

By February 27, 2013

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EA picks up Playfish for social gaming push

Electronic Arts makes some serious waves in the social gaming by acquiring Playfish for $275 million in cash and $25 million in equity.

By November 9, 2009

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Playfish launches premium in-game campaigns

Creative monetization will drive revenues for game providers. Dependence on advertising revenue is a no-win situation.

By December 22, 2008

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Games outfit Playfish nets $17 million round

Maker of games for social networks gets significant B round from Accel Partners and Index Ventures.

By October 28, 2008

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EA's game arsenal coming to Facebook?

An exec at the gaming company hinted that its 'Madden NFL' franchise will launch a Facebook version, the first application we've seen of EA's Playfish acquisition to its existing game titles.

By February 8, 2010

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Crossing the Facebook border with social games

Playfish is breaking out of Facebook and onto the Internet proper thanks to Facebook Connect.

By May 18, 2009

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Lessons to glean from social gaming

At the Game Developers Conference Thursday, the CEO of social games hit maker PlayFish argued that traditional video game publishers had better learn to adapt, and fast.

By March 27, 2009