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Playfish co-founder leaves EA to go back to startups

Kristian Segerstrale, who was executive vice president of Digital at Electronic Arts, remains tight-lipped on his plans for the future.

By February 27, 2013


EA picks up Playfish for social gaming push

Electronic Arts makes some serious waves in the social gaming by acquiring Playfish for $275 million in cash and $25 million in equity.

By November 9, 2009


Playfish launches premium in-game campaigns

Creative monetization will drive revenues for game providers. Dependence on advertising revenue is a no-win situation.

By December 22, 2008


Games outfit Playfish nets $17 million round

Maker of games for social networks gets significant B round from Accel Partners and Index Ventures.

By October 28, 2008


Crossing the Facebook border with social games

Playfish is breaking out of Facebook and onto the Internet proper thanks to Facebook Connect.

By May 18, 2009


Lessons to glean from social gaming

At the Game Developers Conference Thursday, the CEO of social games hit maker PlayFish argued that traditional video game publishers had better learn to adapt, and fast.

By March 27, 2009


EA's game arsenal coming to Facebook?

An exec at the gaming company hinted that its 'Madden NFL' franchise will launch a Facebook version, the first application we've seen of EA's Playfish acquisition to its existing game titles.

By February 8, 2010


FunPlus strikes nearly $1B deal to sell a game subsidiary to a Chinese company

The video game company, whose titles resemble Zynga's FarmVille, is selling four of its games, using the profits to help fund its ambitions to make more.

By August 19, 2014


EA's social games to run on Facebook Credits

The last of the big social gaming companies to sign such an agreement, Playfish's games will be exclusively using Facebook Credits as an e-commerce system for the next five years.

By November 3, 2010


The evolution of video game business models

Business models for free-to-play and casual games are evolving just as things have changed in the enterprise. The trick is to make money and keep users engaged.

By January 27, 2009