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Kristian Segerstrale, who was executive vice president of Digital at Electronic Arts, remains tight-lipped on his plans for the future.
Electronic Arts makes some serious waves in the social gaming by acquiring Playfish for $275 million in cash and $25 million in equity.
Creative monetization will drive revenues for game providers. Dependence on advertising revenue is a no-win situation.
Maker of games for social networks gets significant B round from Accel Partners and Index Ventures.
Playfish is breaking out of Facebook and onto the Internet proper thanks to Facebook Connect.
At the Game Developers Conference Thursday, the CEO of social games hit maker PlayFish argued that traditional video game publishers had better learn to adapt, and fast.
An exec at the gaming company hinted that its 'Madden NFL' franchise will launch a Facebook version, the first application we've seen of EA's Playfish acquisition to its existing game titles.
The video game company, whose titles resemble Zynga's FarmVille, is selling four of its games, using the profits to help fund its ambitions to make more.
The last of the big social gaming companies to sign such an agreement, Playfish's games will be exclusively using Facebook Credits as an e-commerce system for the next five years.
Business models for free-to-play and casual games are evolving just as things have changed in the enterprise. The trick is to make money and keep users engaged.