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Being named the worst company in America two years in a row was a wake-up call for the video game maker. Interviews with current and former executives, employees and partners show how EA changed the way it worked as it tries to redeem itself.
Kristian Segerstrale, who was executive vice president of Digital at Electronic Arts, remains tight-lipped on his plans for the future.
John Riccitiello, who helmed publisher and game maker EA, now leads the fast-growing company behind multi-platform gaming software.
The video game company, whose titles resemble Zynga's FarmVille, is selling four of its games, using the profits to help fund its ambitions to make more.
You can't rain on Zynga's parade. Amid lawsuits and disappointing earnings, the game-creator continues to expand its "Ville" series with a new restaurant-themed social game.
Electronic Arts makes some serious waves in the social gaming by acquiring Playfish for $275 million in cash and $25 million in equity.
The speakers at Facebook's developers conference offer another hint of what to expect. Major announcements could possibly include a complete rewrite of the Facebook platform that developers can use to build new social apps.
Facebook CEO Mark Zuckerberg kicks off his F8 keynote by introducing a revamped profile page the company calls Timeline, "the story of your life on a single page." He also talks Ticker, media sharing, and more using Open Graph apps. Join CNET for live coverage.
Electronic Arts will pay $650 million for the maker of popular games like Plants vs. Zombies and Bejeweled. PopCap will also get $100 million in stock, as well as multi-year earnouts.
The company behind Bejeweled and Plants vs. Zombies is being sold for $1 billion, but the buyer is unknown, according to a TechCrunch report.