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playbook

Article

Sprint CEO teases big promotional push: 'You ain't seen nothing yet'

Marcelo Claure says he's on a mission to make it clear that Sprint stands for the best value in wireless.

By November 12, 2014

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Google's Android VP on why a pricier Nexus 6 may lead to higher sales

Google tells CNET about its choice to go with a more traditional distribution approach as it pushes its flagship smartphone to mainstream consumers.

By October 30, 2014

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The mixed-up math of Amazon's Fire TV Stick discounts

Amazon has a bevy of discounts wrapped up in its launch of the Fire TV Stick, the e-tailer's answer to Google Chromecast -- but some of the deals aren't all that they appear.

By October 27, 2014

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When it comes to wearables, Intel takes anti-Apple approach

Intel is confident wearables are the next frontier. But the chipmaker's approach to developing the gadgets is the polar opposite of that taken by the industry's biggest contenders.

By September 14, 2014

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Sprint CEO tries to get back in the game with Apple's iPhone 6

Marcelo Claure, the wireless carrier's new CEO, plans to introduce a new $50 unlimited data plan for Apple's two new smartphones.

By September 9, 2014

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Amazon original series 'Transparent' angles for streaming-TV binges too

The dark-comedy series gives Amazon its best shot so far at beating Netflix at the critical-accolades game, and in a new turn, all episodes go up at once September 26.

By August 27, 2014

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Samsung again appears to defend its phone design choices

The Korean tech company outlines why the Samsung Galaxy Alpha looks the way it does, despite the device's similarities to Apple's iPhone.

By August 27, 2014

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Sennheiser tries to beat Beats with new design for CX headphones

Sennheiser has redesigned its in-ear headphones with the CX range, including red cables that might look familiar...

By August 27, 2014

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Uber designs secret recruiting crusade -- Operation SLOG

In its competition with rival car-sharing service Lyft, Uber has a complex system in place that involves paying contractors to recruit Lyft's drivers, according to a report by The Verge.

By August 26, 2014

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Microsoft's IE team pines for faster updates -- and respect

Internet Explorer is still saddled with a reputation for being slow and behind the technology curve. Its developers clearly want to change that.

By August 21, 2014