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Pixazza hopes to make money by enlisting people to tag photos with links that let Web surfers buy the products shown. Publishers get a cut, too.
Chas Edwards is leaving the social news discovery service for an e-commerce start-up called Pixazza, sources say.
It's the first outside hire for the new $300 million venture fund, started by Marc Andreessen and Ben Horowitz.
Google's new investment arm will focus on start-ups working on the Internet, biotech, green tech, software, and health care.
The former Google employee will ideally be replaced by someone with experience at a public company, representatives from the social network confirmed Tuesday.
After its launch of the "Version 4" redesign proved disastrous, Digg has laid off about 37 percent of its staffers and promises to refocus on product and profitability.
Google Ventures has made 10 investments over its first year in operation, and has about $100 million to spend this year. How will it distribute that cash?