Leo "The Lip" Durocher would have understood what drove Mark Pincus, Zynga's former CEO who finally paid a price for his sharp-tongued, sharp-elbowed approach.
Zynga CEO Mark Pincus says that rather than focusing on hardcore gamblers, it will cater to social gamblers.
An annual list of the worst CEOs of 2012 gives the head of the embattled game maker another reason to wish for this year to end.
Add tumbling stocks to vanishing employees to fizzling games and you've got one uncertain company.
People still play casual games a lot when they're bored at work on their PCs. That's Zynga's market.
The Zynga CEO says his company's ultimate goal was to raise $1 billion in an IPO, and it was successful in achieving that.
Zynga CEO Mark Pincus confirms that Interactive Entertainment Business head Don Mattrick will take over his position next week.
In 2010, Don Mattrick held negotiations about buying Zynga with the man he has now replaced, Mark Pincus.
CEO Mark Pincus discusses the future of the mobile-gaming ecosystem at the MobileBeat 2012 conference.
Founder and chief Mark Pincus says his company is planning to make a mobile push with FarmVille 2.