The peer-to-peer car service asks drivers to purchase tricked-out SUVs as part of its new Lyft Plus premium option.
Lyft claims Uber is trying to lure away its drivers by ordering and then canceling thousands of rides.
The car-hailing app is working on an upcoming car-pool feature that will let people shares rides and split the cost.
Going head to head with Uber, the ride-sharing service brings its pink mustache to Brooklyn and Queens.
Who needs the World Cup, when you can enjoy the seething anticipation of a video game in which Kim Kardashian comes to your rescue?
With a taxi driver demonstration set to gridlock the city, London's transport authority is turning to the courts to provide a definitive ruling on controversial e-hailing app Uber.
Startup's new hire, former taxi commissioner Ashwini Chabra, has a history of connecting the public and private sectors.
A wacky system called Sensabubble projects your notifications onto soap bubbles. For more information just pop one and take a whiff.
Sprint's prepaid carrier enlists actor/comedian Faizon Love as the "4Genie."
Intel uses a flash mob-style marketing campaign to spread the word about ultrabooks, but is it successful? Have a look.