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pepsico

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Facebook hires first marketing chief from Motorola Mobility

Gary Briggs formerly served as Motorola's CMO after Google completed its $12.5 billion acquisition last year.

By Aug. 4, 2013

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Former Apple CEO John Sculley recalls the Macintosh launch

guest post Sculley stood behind the curtain with Steve Jobs moments before Jobs was to go on stage. Jobs was terrified, Sculley says, but once he took the stage, his presentation mastery took over.

By Jan. 22, 2014

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Pepsi vending machines like your social network

You can 'gift' drinks with new vending machines from PepsiCo that have text and video messaging. What, you just want to put a coin in and get a drink?

By Apr. 29, 2011

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Facebook ads really work, just ask Samsung

A three-week Facebook ad campaign for the Galaxy S3 smartphone reached over 105 million unique users, and generated $129 million in sales, a 13-times return on a $10 million ad buy.

By Nov. 27, 2012

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Dropbox buys mobile-app maker Endorse

It's not clear whether Dropbox acquired Endorse for its talent or for its couponlike service (which, given Dropbox's cloud-storage focus, perhaps seems unlikely).

By Jul. 20, 2013

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Restaurant's Mountain Dew flavor contest punk'd

4Chan unleashes its hacker army on a contest to name a new beverage. Contest disappears from face of the web.

By Aug. 15, 2012

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Apple knocks IBM off top of Davis brands list

Apple unseated IBM as the top brand of 2011, according to a new study by Davis Brand Capital. The popular gadget maker came in seventh place in last year's tally.

By Feb. 6, 2012

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CBS to run video ad in magazine this fall

A September issue of Entertainment Weekly will feature a video chip ad that can handle 40 minutes of fall TV previews--but only for subscribers in New York and LA.

By Aug. 19, 2009

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A waterfall of Pepsi at SXSWi

The beverage giant has reached out to the social-media crowd like nothing else. So what does it hope to get out of its SXSWi marketing blitz?

By Mar. 15, 2010

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Intel, Whole Foods lead in green-power purchasing

A survey conducted by Bloomberg New Energy Finance in conjunction with wind turbine giant Vestas Wind Systems has identified which companies procure the largest amounts of renewable energy.

By Jul. 14, 2011