34 Results for

pepsico

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Scoop: 'Next Big Thing' for Samsung's US mobile team: A move to the East Coast

The relocation brings Samsung Telecommunications America closer to the company's TV, appliance, and other electronics businesses, but it's causing some employee departures.

By July 19, 2014

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Former Apple CEO John Sculley recalls the Macintosh launch

guest post Sculley stood behind the curtain with Steve Jobs moments before Jobs was to go on stage. Jobs was terrified, Sculley says, but once he took the stage, his presentation mastery took over.

By January 22, 2014

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Facebook hires first marketing chief from Motorola Mobility

Gary Briggs formerly served as Motorola's CMO after Google completed its $12.5 billion acquisition last year.

By August 4, 2013

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Dropbox buys mobile-app maker Endorse

It's not clear whether Dropbox acquired Endorse for its talent or for its couponlike service (which, given Dropbox's cloud-storage focus, perhaps seems unlikely).

By July 20, 2013

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Facebook ads really work, just ask Samsung

A three-week Facebook ad campaign for the Galaxy S3 smartphone reached over 105 million unique users, and generated $129 million in sales, a 13-times return on a $10 million ad buy.

By November 27, 2012

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Restaurant's Mountain Dew flavor contest punk'd

4Chan unleashes its hacker army on a contest to name a new beverage. Contest disappears from face of the web.

By August 15, 2012

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Apple knocks IBM off top of Davis brands list

Apple unseated IBM as the top brand of 2011, according to a new study by Davis Brand Capital. The popular gadget maker came in seventh place in last year's tally.

By February 6, 2012

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Twitter boycott looms with censorship accusations

When Twitter announced it would withhold tweets country-by-country based on local restrictions, it said it was being more transparent. But some users disagree.

By January 27, 2012

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Twitter launches major redesign

The microblogging site launches new apps and redesigns its Web site in a bold attempt to make itself more relevant--and, presumably, profitable.

By December 8, 2011

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'Steve Jobs' biography: A wealth of detail

Walter Isaacson's biography of the Apple leader has been released. Here's a look at what's in the book.

By October 23, 2011