Trying to coax consumers toward a world beyond smartphones, camera makers at the CP+ trade show reveal plans for dramatically better premium products.
Pentax adds to its entry/enthusiast dSLR options with a full-featured model.
Finally, a pro staple 70-200mm f2.8 and a new weatherproof telephoto zoom.
The teensy Q cameras flopped in the US, but they remain central to Pentax's effort to rebuild its business and brand. Also coming: a big price cut for the K-50 SLR -- and leaf-shutter lenses for the beefy 645Z.
In addition to being a relatively small dSLR, Pentax put glowing buttons on the entry-level K-S1.
Pentax hopes to attract a new group of dSLR buyers with some design flash and an updated control layout.
For its Q series update, Pentax more toned-down color options.
A new lens for its 654 system includes all of Pentax's latest tech.
Though it's still a tiny interchangeable-lens compact, it has a more refined design and color palette than its predecessor, the Q7.
Among several other enhancements, this successor to the 645D is the first in the category to capture video as well as 51-megapixel stills.