Trying to coax consumers toward a world beyond smartphones, camera makers at the CP+ trade show reveal plans for dramatically better premium products.
Finally, a pro staple 70-200mm f2.8 and a new weatherproof telephoto zoom.
Pentax adds to its entry/enthusiast dSLR options with a full-featured model.
The teensy Q cameras flopped in the US, but they remain central to Pentax's effort to rebuild its business and brand. Also coming: a big price cut for the K-50 SLR -- and leaf-shutter lenses for the beefy 645Z.
In addition to being a relatively small dSLR, Pentax put glowing buttons on the entry-level K-S1.
Pentax hopes to attract a new group of dSLR buyers with some design flash and an updated control layout.
For its Q series update, Pentax more toned-down color options.
A new lens for its 654 system includes all of Pentax's latest tech.
Though it's still a tiny interchangeable-lens compact, it has a more refined design and color palette than its predecessor, the Q7.
The Ricoh WG-4 (with and without GPS) and WG-20 offer the same durable construction that the series is known for, as well as a new mounting system for action cam lovers, and it officially drops the Pentax name from point-and-shoots.