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Federal Trade Commission plans to start keeping tabs both on bloggers accepting products for free and on the companies giving them away, the AP reports.
q&a Two years after launching the controversial Izea, CEO Ted Murphy says the case for "sponsored conversations" is more relevant than ever.
Izea will try to improve its standing in the community and look more ethical.
Michael Arrington has agreed to abide by results of survey asking readers to determine whether the site should accept advertising from Izea.
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