As part of a class-action settlement, Yahoo plans to create a new ad distribution option that will give advertisers more control over where ads purchased through Yahoo appear.
The patent details the use of a Google Glass-style sensor to see when users were looking at both online and real-world advertising.
A new fragrance from Xbox? Microsoft gets into the fake-cologne business in a cheeky attempt to play down Sony's exclusive-content deal for one of the biggest games of the year.
The Interactive Advertising Bureau doesn't like how tens of millions of people use ad-blocking software. IAB's general counsel has a counterattack: block the blockers.
More than 120,000 Windows-based computers running Internet Explorer 9 are infected in the U.S., researchers say.
Adobe's quarterly social report finds that more people are seeing Facebook ads, which should translate to more profit for the social network and better results for its advertisers.
Google's latest tweak to display ads will show you new app-download ads, as the company pushes advertisers to focus on mobile.
In emails presented during a California patent case, Apple marketing chief Phil Schiller expresses frustration with his company's advertising efforts and notes that Samsung's ads seem to be "in the zone."
Not a fan of the new Google Maps apps for Android and iOS? Chances are, you're not going to like the new after-search ads in the apps, either.
Amazon Prime subscribers could get more than video streaming and free shipping, word has it the e-commerce giant is looking to launch a music service much like Apple's iTunes Radio.