7 Results for

pay-per-click ads


Yahoo settles pay-per-click fraud suit

As part of a class-action settlement, Yahoo plans to create a new ad distribution option that will give advertisers more control over where ads purchased through Yahoo appear.

By October 13, 2009


Yahoo sued over alleged pay-per-click fraud

Suit claims Yahoo is charging for "premium" ads on sites that show spyware ads and sites that appear when surfers misspell URLs.

By May 3, 2006


Bing-Yahoo set to shake up paid search, report says

Google remains the dominant force in pay-per-click ads with 80 percent of the market, but the new Bing-Yahoo team is already showing positive results for advertisers, says SearchIgnite.

By October 12, 2010


Wal-Mart gets into search and online ad business

Wal-Mart's Sam's Club offers online services like search engine optimization and pay-per-click advertising.

By January 28, 2008


Click Forensics tracks down $10 million in funding

The data-tracking company says it plans use the venture money to develop new tools to trace fraudulent pay-per-click search ads.

By March 12, 2008


Google to offer more click fraud protection

Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud.

By February 28, 2007


Short Take: DoubleClick to charge only for ads viewed

DoubleClick, a network of advertisers that provides detailed profiles on Netizens based on their surfing habits, today took Net advertising to the next step by announcing it would launch a test of a system in which advertisers only pay for ads that are viewed. DoubleClick will allow advertisers participating in the beta test to pay per click, per lead, per sale, or per download. The idea is to make advertising a no-risk proposition, according to the company.

June 30, 1997